Coaching Companies Are Changing the Face of Business Coaching
The coaching industry hasn’t changed much….until now. Coaching platforms are the ones raising the bar.
Since the dawn of coaching, the industry has been notoriously unregulated. And while certifications remain available, anyone can enter the market without a certification, educational requirements, or formal experience - no questions asked.
Well, coaching platforms are officially asking questions.
Coaching platforms come with their set of strict official requirements and highly regulated screenings, raising the bar high so that the public can have attainable access to only the most skilled and qualified coaches on the market.
Coaching platforms are steering the industry away from empty promise coaching and shining a beacon towards a future where exceptionally talented coaches can offer their services to anyone that needs them.
Coaching for the Most Educated and Skilled Workforce in History
According to the world-renowned Pew Research Center, Millennials and those generations who recently graduated from college are officially the most educated generations in history.
Apart from their degrees, these individuals—with their access to modern tech and the internet—are also highly skilled and cultivated, making today’s workforce a highly competitive landscape across all sectors.
To help all types of professionals thrive amongst the competition, coaching platforms are moving the coaching industry’s focus away from the CEO demographic and executive coaching and widening its client demographic.
Nowadays, CEOs and executives aren’t the only ones that get to be coached to succeed.
Coaching platforms are gearing their services to encompass young professionals, entrepreneurs, technical professionals, white-collar workers, and anyone who wants to sharpen their skills and push themselves further.
Meeting the Needs of a Diversified Workforce and Marginalized Individuals
Equitable Opportunities for Lower-Income Demographics
Part of the shift that is taking place within the coaching industry is the shifting away from exclusive, high-end coaching that is only attainable for a select few and a movement towards more accessible coaching options for everyone.
The virtual coaching platform, CoCaptain, is leading this shift with its focus on offering a variety of coaching options with prices that range from both sides of the scale so that clients can find the best options within their budgets.
This is a huge change of pace for an industry that is synonymously branded as executive coaching. Coaching platforms like CoCaptain know that the industry needs greater inclusion for professionals without executive salaries.
Making Space for Inclusion and Diversity
According to an analysis done by Washington Post in 2019, most new hires of workers between the ages of 25-54 were people of color; Latinx individuals will make up 20% of the nation’s workforce by 2028; and by the U.S Census estimates, only 43.6% of the population will be white by 2060.
Coaching platforms like CoCaptain—whose team is made up of a diverse group of individuals—are on track with these statistics and are making sure to prioritize inclusivity and diversity within their organizations.
True inclusivity comes when both sides—staff and customers—are representative of the melting pot of cultures, backgrounds, and races that make up our world.
With more professional inclusivity, individuals from varied backgrounds are looking for a business coach, and more employers are looking for executive coaching to aid diversity and inclusion within their workplace.
Coaching platforms are anticipating this “trend” to become a norm and the hallmark of the coaching industry.
Empowering Women in the Workforce
I don’t think anyone is surprised to know that women are officially more educated than men and make up almost half of the workforce (47%). However, we still have a long way to go until women and men reach equity within the workplace.
A famous article was written by the Harvard Business Review about the “Trillion-Dollar Opportunity” the U.S has in terms of raising its GDP if female entrepreneurs are empowered enough to reach a level playing field with their male counterparts.
And more has been written on the role a business coach can play in empowering women and narrowing the gender gap.
Coaching platforms are aware that women in the workforce and in leadership positions need valuable coaching; they are also aware that female business coaches fuel the coaching industry and are making sure to include them on their coaching roster.
Emulating A Changing World
The globalization and modernization the 21st century has brought on in such a short amount of time is mind-boggling. Even more so when you think about how it only takes a virus to completely throw us into warp-speed in terms of change.
Coaching platforms are taking the lead in equipping the coaching industry to adapt to the changing world and change with it.
The need for online functionality, operational flexibility, diversity, and innovation are at the forefront of coaching platform’s services.
A Space Where Safe, Efficient, and Modern Coaching Can Take Place
Coaching Platforms are using new and efficient technology to take their coaching services to the next level; here are a few ways they’re raising the bar.
Virtual coaching platforms erase commute time and cost for both the coach and the client; it can be a safer option when first building a relationship with a coach.
Coaches and clients can count on enforced privacy measures through encrypted messaging and video software.
With a virtual platform, coaches and clients alike don’t have to limit their choices to their local community and can essentially choose anyone from around the globe.
Modern scheduling software takes the back and forth of texting and finding a time that works for both coaches and clients. Gone are the days of phone tag and struggling to find mutually convenient times.
Up-to-date payment technology to make payment processing safer, easier, and less awkward. These programs can also keep track of payments, late payments, and any issues that may arise.
Software that records virtual one-on-one coaching sessions is just one way business coaching platforms are using technology to expand each coaching session’s value. Coaches can record the session and send it to clients afterward to revisit and absorb more of what was discussed.
A Wide Selection of Business Coaching Services
It’s hard to find the right business coach for your needs, especially for people who don’t know anything about the coaching industry, to begin with—coaching platforms are changing this.
Coaching platforms are using their organization to consolidate a wide variety of business coaching services into one space so that clients are matched with services they actually need like:
Small Business Coach
Small business coaching services are perfect for the small business owner or novice entrepreneur who wants to foster business growth, develop strategies for success, increase revenue, and reach their professional goals.
Life Coach
Life coaching services can work as an additional resources for cultivating self-awareness to increase your personal and professional growth.
Executive Coaching
Executive Coaching Services for business leaders, sales leaders, middle managers, or leaders in any capacity who needs to sharpen their leadership skills to improve their team functions, boost employee confidence and talent development, increase communication skills, overcome challenges, and excel in their individual performance.
Subject Matter Experts
For those individuals looking for help in a particular area in their business or career, these coaches have specific areas of expertise to address your concerns.
Coaching Platform's Bottom Line
At the end of the day, the goal for business coaching platforms is to connect their clients with the absolute best coach for their needs and budget.
They are keeping up with the evolving needs of the public and the changing atmosphere and politics of the workplace to better suit the client’s coaching needs.
Coaching has never been safer, more efficient, inclusive, and progressive than it is becoming.
How do you play into the changes that are happening within the workplace, and how do you think hiring a business coach through a coaching platform can play into your success? Join the discussion below:
